TNH Blog: Of cars and boobies - a tale of two projects

-Kaitlin Bevans, Project Director

If you've been following TNH, you might remember our our nontraditional marketing stunt of bras in the quad (check out our article in the D.O.). Our client at the time, Feel Your Boobies, believes in quirky and nontraditional methods of communication to raise breast cancer awareness around the nation (unintentional rhyme). Going with that theme, we pulled off a little bit of non-traditional advertising for a video competition the organization was hosting. The objective was to create a 60-second or less online video reminding your friends to "feel their boobies" to check for breast cancer. FYB came to us to drum up student interest in the competition.

We used this, ahem, eye-catching ad to draw attention to the competition.

The FYB video competition - aimed to remind friends/family to feel their boobies - was a huge success. Syracuse had more than 5 entries in the competition as a result of our work. The grand prize was awarded to a very deserving (and cute) baby.

This semester we are transitioning to a totally new client - AutoRef - who wants to revolutionize the online car buying process. It is an exciting client because we will accompany them through their development for the next few months. We are currently in the research stage, with a focus on potential consumers, and throughout the semester we aim to progress through the creative stage with promotional material.

And while on the topic of cars...

In my opinion, the 2-minute long Chrysler Super Bowl ad produced by Wieden + Kennedy (an agency that will never cease to amaze me), was one of the best of the night. It was executed better and felt shorter than the majority of useless 30-seconds spots.