-Adam Rubin, Project Director
If you’re a sports fan, you’ve probably heard of Steiner Sports Memorabilia – they’re the industry leader in memorabilia. You can’t watch a Yankees game on TV without hearing their name, and you’ve probably noticed Steiner signs at the Carrier Dome. So when I found out that the man who started it all, Brandon Steiner, is a Syracuse alum and wanted our agency to do some work for them, I was ecstatic at the opportunity.
Last semester, our team created a full social media campaign for Steiner Sports’ holiday sales. You can get a little snippet here. We wanted Steiner Sports to help women “Beat the Game Face.” The overall premise of the campaign was that every year, guys are forced to put on a fake game face when they receive a boring present. But if you get your man a Steiner gift, they won’t have to fake anything – and you’ll “Beat the Game Face.”
This semester, we’re continuing to work for Steiner Sports, but with the holiday season over, we’re starting some new projects. Look out for this in the coming months, but we will be running some sort of “pimp-my-room” competition for the Syracuse fan that bleeds orange the hardest. Additionally, we will continue to help Steiner Sports from a social media/tech aspect – building the brand’s presence on Facebook, Twitter, Foursquare, etc. will be key.
But if you need any ‘Cuse gear and can’t wait until we run our contest, head on over to the Steiner Sports website and start shopping. After all, lax season just started up, so I recommend checking out the lacrosse collection.
And keep your eyes peeled for our upcoming projects…