This semester has been incredibly interesting thus far as my team has worked with Home Headquarters, a non-for-profit organization in Syracuse that helps to build and reconstruct houses in the area. The organization also helps community members better understand the Home buying and owning process. This organization has been great to work with not only because the client is open minded and eager to hear our feedback, but also because it is an organization that plays an important role in the Syracuse community.
Since the beginning of the semester, my team has been focusing on re-designing the current Home Headquarters website. We are in the process of moving the site from an .html format to a Wordpress site. Ideally, we want to set this site up so that multiple employees will be able to update it regularly with ease.
Currently, we are collecting information from the website and editing it/discussing what we like and don't like. From here, we are hoping to set up the Wordpress site and transfer the data. We are also hoping to install various plugins that will help the organization properly reach its target market. Overall, our goal is to make their current site more concise and consumer friendly. We just want to make sure that the consumer can get everything they need in an organized fashion.
One of the principles we've learned in working with Home Headquarters is that for any company or organization to grow into success, they must have roots in accessibility and availability, especially in this day and age when everyone is using the Internet in some capacity to find information, products, and services. Advertising is more than just selling a company brand and product. With the multiple platforms that customers interact with brands, advertisers offer the service of managing customers' interactions with the brand. Here with Home Headquarters, we are focusing on their Internet presence.
We are all learning so much, and can't wait to see the final product!